Aspen’s holiday lights have become a hit among the locals, and for the first time they will be able to get their hands on a selection of them, along with a discount code.
Christmas lights are a traditional part of the holiday tradition, and have become such a hit that a number of shops have sprung up around the city.
But while some locals have been happy to share the festive fun, others have had a harder time finding what they were looking for, with many simply refusing to take part in the annual event.
And for the moment, the Christmas lights in Aspen are only available for those who purchase a Christmas voucher at one of the city’s shops.
“The whole idea of the Christmas celebration is that it’s for the people, and not for the government or corporations,” says Jennifer Miller, the manager of the Aspen Holiday Village, which has been operating for more than 25 years.
“So I think that’s a huge part of it, that we don’t want to be involved with any of this.
I’m not trying to discourage anyone, but if we want to do this, we need to get rid of the government.”
Aspen’s Christmas lights have attracted a large number of visitors, with more than 40,000 people visiting in the first five months of 2017 alone.
But it’s the small shops, which have a higher demand for the lights, that have been the biggest draw.
Aspen Valley Candy Cane Company owner, Chris O’Connor, says that he has a big following, but that the town has a long way to go to accommodate all the visitors.
“We don’t have an area that’s really ready for that, so the area that is, like, ‘We want the lights’ is just so small, and that’s something that the community really doesn’t like to see,” he says.
“People don’t know what it’s like to be out on Christmas Eve, so they just want to get the lights as quickly as possible.”
They can’t have a light party, so that’s why it’s not as easy to get them.
“It’s so important that the area is open for people to come and celebrate with us, so we’re trying to be as accommodating as we can, but we’re doing everything we can.”
Despite the huge demand, aspen Valley has had to cater to those who cannot make it, with some shops having to close during the festive season.
“It’s been a big issue for us.
There’s been more people coming into town on Christmas Day than we have on New Year’s Eve,” Mr O’Connor says.
“We’ve had to take a look at the other businesses and decide what’s best for them.”
And we’ve got a lot of work to do on that.
“The town’s Christmas sales have been boosted by the presence of several holiday-themed bars, restaurants and shops, but aspen also hosts a number other events and activities that are part of Aspen Week.
As well as the lights and their decorations, there are also Christmas and New Year traditions for children, as well as a number street performers, including the local rapper, Asparagus.”
In terms of the lights that are out there, I think it’s a good thing to have, because it’s really, really nice to be able give them to a lot more people,” Mr Miller says.